Artec Galvanotécnica

Context

Artec Galvanotécnica is a B2B company specializing in electroplating and surface treatment. Its customers are other industrial companies that send parts for treatment according to project-specific technical requirements.

In this market, purchasing decisions are driven by technical criteria: process, coating thickness, finish, standard, and corrosion test performance. Buyers need to confirm suitability before requesting a quote, and increasingly do so before contacting sales.

The starting point

The initial assessment identified a common industry mismatch: established technical capabilities and a digital presence that failed to communicate them.

• The processes performed were not described with the depth that specifications require.
• There was no page structure capable of competing for the industry's technical search terms.
• There was no suitable destination for campaign traffic.
• The visual identity was not applied consistently online.
• Tracking was not configured, so the sources of inquiries were unknown.

The project was therefore defined as a complete restructure: not just a standalone new website, but the entire digital foundation.

The strategy

The sequence was designed to generate results before the full project was complete:

1. Landing page first. A fast campaign page focused on quote requests enabled acquisition to begin without waiting for the corporate website.
2. Search architecture next. Mapping processes, finishes, applications, and problem-related terms created the foundation for both the website and its content.
3. A corporate website built around that architecture, with dedicated process pages instead of a single service list.
4. Technical content validated by the company, so every claim about a process or standard reflected what was actually delivered.
5. Digital materials and consistent brand application, connecting the website, campaigns, and publications.

What is already operating

The landing page is live and receiving campaign traffic, Google Ads is running with conversion tracking configured, and the corporate website has been developed, awaiting the launch timing defined by the company.

The operation also gained a custom-built CRM for Artec's sales funnel. Everything arriving through the sales email, landing page form, and WhatsApp button enters the system with its source tracked, from first contact to quote and production order. Those records provide the metrics published in this case study.

What this project established for Engrenza

Hands-on experience in an industrial environment shaped the method we use today: start by understanding production, write with technical validation, structure the website around how the market searches, and measure what reaches sales.

It is also why Engrenza serves industrial and B2B companies. Industrial marketing requires understanding that purchasing decisions are technical, collective, and slow, and that a digital presence should reduce uncertainty rather than simply build an audience.

That journey, from the factory floor to the agency, is described in About Engrenza.