B2B industrial marketing specialists

Industrial marketing that generates business opportunities.

Websites, SEO, Google Ads, and technical content for businesses that sell to other businesses. We build the digital presence that puts your industrial company in front of people already looking for what it does.

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ExploreB2B industrial marketing

What changes in B2B

B2B marketing is not about likes.
It is about business opportunities.

An industrial company does not need an audience. It needs to be found by buyers, engineers, designers, maintenance teams, and procurement professionals when they are looking for a supplier.

That journey has stages. When one fails — the company is not visible, the page does not explain, or the website does not work on mobile — the opportunity goes to a competitor before any conversation starts.

Understand how B2B marketing works

Industry · Technology · Performance

Metalworking Companies+Electroplating Companies+Machine Shops+Metal Stamping Companies+Tool and Die Shops+Industrial Automation+Machinery Manufacturers+Industrial Components+Surface Treatment+Chemical Industry+Engineering+Industrial Services+

B2B acquisition flow

From search
to opportunity.

The path from a buyer's search to a business opportunity.

01
Google search
A buyer, engineer, or procurement professional searches for a process, specification, or supplier.
02
Website or landing page
The company needs to appear in the results and present the right information within seconds.
03
Technical content
Processes, capabilities, standards, applications, and limits. This is what supports the evaluation.
04
Trust
A perception of competence forms before any sales conversation.
05
Contact
Form, WhatsApp, or phone: the quote request happens once the questions have been answered.
06
Business opportunity
The sales team receives qualified demand rather than a cold contact.

Assessment

Does your industrial business face
any of these problems?

These are the issues we see most often when reviewing an industrial company's digital presence.

01
The website was built years ago and no longer reflects the company's technical capabilities.
02
The company does not appear on Google for the services it performs every day.
03
Google Ads consumes a monthly budget but generates few useful inquiries.
04
Quote request volume falls below production capacity.
05
New customers come almost entirely through referrals.
06
Smaller competitors rank higher for the same search terms.
07
Technical services are explained vaguely or incompletely.
08
The website loads slowly and is difficult to use on mobile.
09
Digital communication does not match the standards your customers expect.
10
There is no defined strategy: each channel operates in isolation.
11
Social accounts have been inactive for months or publish without direction.
12
Technical differentiators are unclear to people comparing suppliers.

This is exactly
where Engrenza comes in.

See how we work

Free checklist12 ways to assess whether your industrial website generates opportunitiesThe same criteria we use in our assessment, in a PDF you can use to evaluate your company's digital presence yourself.

Solutions

Services built for
the industrial sales cycle.

Each service addresses a specific stage between a buyer's search and a quote request.

Industrial Websites

Websites built with search architecture from the first line, not after launch.

Technical credibility before the first meeting

SEO for Manufacturers

Organic positioning for the technical terms buyers and engineers actually search for.

Consistent visibility, without a cost per click

Industrial Google Ads

Search campaigns designed for B2B commercial intent rather than click volume.

Appear when buyers search for a supplier

Landing Pages

Focused, fast campaign pages built for quote requests.

Less wasted ad spend per click

Technical Content

Complex processes turned into clear information for purchasing decision-makers.

Answer questions before the sales conversation

Branding & Logos

A visual identity consistent with your technical standards, usable across every digital touchpoint.

Perception aligned with actual quality

LinkedIn & Instagram

A consistent professional presence where buyers and engineers verify suppliers.

Build trust throughout the evaluation

Meta Ads

Paid social used where it has a clear strategic purpose: awareness, remarketing, or recruitment.

Complements search; does not replace it

Artec case study

Artec
Galvanotécnica.

Restructuring the digital presence of a B2B electroplating and surface treatment company.

Project delivered · campaigns running

Inside Artec Galvanotécnica's factory, with its steel structure and production equipment.

Artec GalvanotécnicaView full case study

B2B company specializing in electroplating and surface treatment. Complete digital presence restructuring: landing page, corporate website, search strategy, technical content, sales support materials, and a custom CRM integrated with contact channels.

View full case study

Work completed

Campaign landing page, live
Google Ads structured and running
SEO architecture and keyword research
Corporate website developed
Service and process page structure
Technical content production
Applying the visual identity online
Digital materials and publications
Custom lead and quote CRM, in operation

The landing page is live and receiving campaign traffic, Google Ads is running with conversion tracking configured, and the corporate website has been developed, awaiting the launch timing defined by the company.

Visit landing page

What the campaigns generated

Reporting periodAug 3 to Aug 28, 2026

inquiries received during the period: 95; Artec CRM
quotes issued: 32; Artec CRM
quotes that moved into production: 7; Artec CRM
inquiries from Google Ads: ~65; Artec CRM

Figures extracted from Artec's CRM and verified for August 3–28, 2026. Inquiries include Google Ads and organic search: about 65 came from ads and the rest from SEO. Of the 32 quotes issued, 7 moved into production; some others remain under negotiation and may become orders in the coming months.

For us, Vitor and Engrenza's main differentiator is understanding the process before trying to sell it.

Artec Galvanotécnica Management

Read the full testimonial

For several years, Artec worked with a marketing company. At first, everything was new to us and the results were positive. Over time, however, we noticed a decline in our Google search positioning and felt we needed to change how we approached the company's marketing.

In 2025, Vitor joined the Artec team and became directly involved in our marketing. Gradually, he deepened his knowledge of industrial marketing and took on SEO, Google Ads, Instagram, LinkedIn, visual identity, technical content, page development, and other digital initiatives.

The key difference was combining marketing with an understanding of our reality. Vitor came to understand not only our electroplating processes but also who buys these services, how those companies search for suppliers, and what truly matters to industrial customers.

It was no longer simply about doing marketing for an industrial company. It was about knowing the factory floor, talking to the people who understand the process, and turning that technical knowledge into communication and business opportunities.

That hands-on experience at Artec, his first major industrial marketing case study, led to Engrenza: a company created to bring other industrial businesses B2B marketing from someone who understands the reality of the factory floor firsthand.

Who leads the project

Founder of Engrenza

Vitor
Teixeira.

Chemical engineerPostgraduate in Occupational Safety

My industrial marketing experience was built through direct contact with production processes and the way industrial buyers choose their suppliers.

In 2025, I became involved in marketing at Artec Galvanotécnica. There, I deepened my work in SEO, Google Ads, technical content, and page development while learning about electroplating processes, factory operations, and the needs of the people buying those services.

That experience led to Engrenza: helping other industrial businesses turn their technical capabilities into clear communication and business opportunities. Today, I lead each project myself, from assessment to optimization, working directly with the client.

Talk to me Discover how Engrenza began

Our method

How a
project takes shape.

Four stages, from a thorough assessment to ongoing optimization, with a clear process throughout.

01
Assess.
Understand the company, market, competitors, and purchasing decision-makers before choosing any channel.
02
Build.
Identify the most promising channels and build the assets: website, service pages, landing pages, campaigns, and content.
03
Connect.
Actively bring qualified buyers and companies to the digital presence we have built through organic and paid search.
04
Improve.
Measure conversions and opportunity sources, continuously adjusting campaigns, pages, and content based on the data.

Frequently asked questions

Common questions
before you
get in touch.

Does Engrenza serve only industrial companies?

We specialize in industrial and B2B marketing: companies that sell to other companies. This is the context in which our method was developed and where it delivers the most value. Technical companies in other sectors with a B2B sales cycle also fit.

Does Google Ads work for industrial companies?

It works when people actively search for the product or process. Buyers, engineers, and procurement professionals search Google for specifications, processes, and suppliers.

The difference from retail is in the structure: lower search volume, more technical terms, and negative keywords that are crucial to avoiding wasted spend. We do not promise guaranteed sales. The goal is to put the company in front of people already looking for what it does.

How much does industrial marketing cost?

We do not use fixed price lists because scope varies considerably: a corporate website with ten service pages is different from a landing page for one campaign.

Investment depends on the assets required, the depth of technical content, and whether paid media is involved. The initial assessment clarifies that scope before any proposal.

Can you develop just the website?

Services can be commissioned independently. A website, landing page, or campaign management can each work on its own.

Results are often better when they are planned together: website structure influences SEO, SEO informs content, and content supports campaigns.

Do you provide SEO services?

Yes. SEO is central to our work, not an afterthought. Search architecture is defined alongside the website structure, including technical SEO, page hierarchy, structured data, performance, and content.

Does Engrenza serve companies outside São Paulo?

Yes. We work digitally, allowing us to manage projects for industrial companies anywhere in Brazil. Meetings, alignment, and ongoing support take place remotely.

Industrial knowledge