Free resource
12 ways to assess whether your industrial website generates opportunities.
A straightforward checklist based on the same criteria used in Engrenza's assessment, so you can evaluate where your company's digital presence is missing business opportunities.
What's inside
A quick assessment of your digital presence
- The website was built years ago and no longer reflects the company's technical capabilities.
- The company does not appear on Google for the services it performs every day.
- Google Ads consumes a monthly budget but generates few useful inquiries.
- Quote request volume falls below production capacity.
- New customers come almost entirely through referrals.
- Smaller competitors rank higher for the same search terms.
- Technical services are explained vaguely or incompletely.
- The website loads slowly and is difficult to use on mobile.
- Digital communication does not match the standards your customers expect.
- There is no defined strategy: each channel operates in isolation.
- Social accounts have been inactive for months or publish without direction.
- Technical differentiators are unclear to people comparing suppliers.
These are the same 12 criteria we use to assess industrial companies' digital presence, organized so you can apply them yourself, with no obligation.
What next?
If the result concerns you
Checking several items is not a reason to panic. It means there is a concrete opportunity to improve. The next step is a real assessment tailored to your industrial business.